The University of Bath School of Management Interactions Lab is a purpose built space for the study of human interaction and communication.
It is located in Carpenter House in the centre of Bath, approximately 3 minutes walk from the train station. The lab has dedicated computing, and video recording and editing facilities, and a removable wall for division between a more formal area for researchers and focus groups and a more relaxed area for networking and studies with human participants. We also have eye tracking equipment for studies of interaction with websites and other media, and biometric systems for the study of physiological reactions to events (via galvanic skin response). It is possible to divide the lab into:
1 X remote viewing space for up to six people
1 X study space for eye tracking and/or group studies / focus groups
As well as a physical space, the lab is host to a collection of researchers and projects that focus on the interaction between technology and social behaviour. This work includes studies of social network sites and privacy, young people’s use of technology, social and innovation processes in virtual communities, deception, scams, cons and technology, location tracking in families, online persuasion, and virtual teams (including leadership). More information on specific projects is available via the ‘projects’ link.